Author Archives: Anders

Spending the week in Denmark

170321-Presenting at the ITU, Copenhagen

Thanks to Luca Rossi for the picture on the right. I took the one on the left myself.

I’m spending the week in Denmark, presenting some of my ongoing research for the DECIDIS group at the IT-University of Copenhagen. Focusing on online political communication, my paper “Baking, skiing – governing. Exploring the popularity of personalised posts on Norwegian political instagram accounts” tries to assess what type of content appear to yield higher levels of popularity when it comes to Instagram account operated by politicians.

Tomorrow, I’m off to Odense and the ECREA Journalism Studies Conference 2017. As such, the rest of the week will be spent pondering and presenting on journalism research.

I originally wanted to title this “Anger is an Energy”

Update 17-02-08: The paper is now available on the journal web page, more specifically here.

A paper I wrote on the uses of Facebook Reactions – the diversified forms of likes that were rolled out by the specified platform during the spring of 2016 – was recently accepted for publication in Journalism Practice. The abstract can be found below, and the pre-print version of the paper is available at or ResearchGate.

News sharing and commenting is arguably one of the most interesting aspects of how news are consumed and interacted with online. Finding answers to questions regarding who engages in these ways, what type of content gets engaged with and why certain items are shared and commented upon but not others are of the utmost importance for those who want to navigate the complex echo system of online news flows. The paper at hand addresses the latter two of the three posed questions – what gets shared or commented, and why – in the context of the social networking site Facebook. Detailing the influences of Reactions, an expansion of the ‘Like’ button launched during the spring of 2016, the presented analyses find that Reactions such as Love, Haha, Wow, Sad and Angry emerge as somewhat unpopular in relation to the original Like functionality. Moreover, while more positive forms Reactions appear to have a hampering effect on the willingness of news consumers on Facebook to engage by means of sharing and commenting, more negative varieties of Facebook Reactions appear to yield adverse influences

The paper generated some interest from a few journalists:

Lavik, Maria (2016). Mislik og del. Klassekampen, december 28th. Available here (pdf).

Gilberg, Lars (2016). Følelsen av at fakta er feil. Vårt Land, december 6th. Available here(pdf).

Skarsgård, Marianne L. (2016). Nyhetene som deles mest på, december 5th.

Amdahl, Pernille (2016). Sinte nyheter deles mest. Interview on NRK public service radio regarding news sharing on social media. Broadcast december 5th.

Eckblad, Bjørn (2016). «Sinte» nyheter deles mest på Facebook. Feature on news sharing on social media in Dagens Næringsliv, december 5th. Available here (pdf).

… and as for the original title, it was inspired by – or perhaps rather stolen from – the lyrics of a certain angry brit. Also, this.

“I’m going to see the folks I dig”

Come may, I’m off to California (also, this) – this year’s ICA conference takes place in San Diego, and I will be involved in two ways. First, I will take part in the Journalism Studies Division preconference Ph.D. workshop. Second, I will present my ongoing work on political uses of Instagram for the Political Communication division. Besides conferencing, I hope to be able to catch a show by one of my favorite musicians who just happens to live in San Diego. Let’s hope he’s playing while I’m in town…

Teacher exchange in Urbino


I’ve spent the last couple of days at the university of Urbino, hosted by Fabio Giglietto as part of an ERASMUS teacher exchange between Westerdals Oslo ACT and the department of communication studies at the aforementioned university. Urbino proved to be a lovely little town – about 15 000 inhabitants live there, to which one has to add about the same amount of students, who mostly commute from out of town. While in Urbino, I held a few lectures and seminars on the undergraduate as well as graduate level, discussing (among other things) the consequences of personalized content on the Instagram pages of political leaders. Please refer to the picture of me in action available above (thanks to Giovanni Boccia Artieri, who tweeted the picture).


ECREA 2016


Just got back from Prague and the 2016 European Communication Conference, arranged by ECREA (yes, that’s me presenting in the picture above. Thanks to Carlota M. Moragas for providing the picture). Besides participating as commentator in the Journalism Studies Division PhD Student pre-conference workshop, I kept busy with a series of presentations – abstracts available below:

Learning by Failing – Editorial Expectations to Social Media Use Among Journalists
(co-authored with Karoline Andrea Ihlebæk)

News media organisations are increasingly dependent on social media intermediaries like Facebook and Twitter to distribute content and to facilitate the public debate (Canter 2013, Hille and Bakker 2013). Likewise, social media have become important professional tools for journalists in their everyday work practices (Hedman 2014, Hermida et al. 2012). While there are obvious advantages for news organizations and for journalists to utilize social media platforms, dilemmas related to these uses are also found. Of particular relevance to this paper is how the use of social media potentially blurs the line between the professional and the private roles of journalists (Rogstad 2014). The paper at hand investigates social media use among journalists from an editorial point of view. Research has documented how different journalists use social media for a number of work-related practices (Hedman and Djerf- Pierre 2013, Hille and Bakker 2013). However, there has been less focus on this topic from an editorial perspective. Such a focus is useful to gain insights into “the contextual complexity” (Fenton 2010, p.3) surrounding the use of new technology in the field of journalism and the production of news. The study is guided by the following research questions: How are the expectations for social media use among journalist expressed in news media organisations? And how is the potential blurring between the professional and private role discussed and managed? The study builds on a mixed-method approach. First, qualitative elite interviews with thirteen chief editors in leading national and regional media organizations have been carried out. Second, a representative survey directed to members of The Norwegian Journalist Association (NJ), were conducted. The questionnaire was sent out to all 7446 registered journalists and received a response rate of 21.7 % (N= 1613). Our study shows that the expectations to social media use differ both in form and content. In the survey, the journalists were asked if they had guidelines for social media use in their company. 30 % (N=479) of the journalists answered no, 48 % (N =740) confirmed they did, while 21 % (N=332) were not sure. Among those who had guidelines, 68 % (N=501) reported that they included advice on what they should or should not say as a journalist, while 53 % (N=386) had guidance about what they should say privately. Furthermore, 49 % (N=361) of the journalists report that the guidelines included information on how to share content, 37 % (N=271) on how to follow up their own stories in social media, and 35 % (N=260) on how to engage in dialogue with the audiences. In the qualitative interviews the the general impression is that guidelines often are developed on an ad hoc basis due to the dynamic nature of social media. Asked to reflect upon on the blurring of the professional and the private roles on social media, many chief editors stressed that journalists should be visible, but also cautious on social media. The authors discuss how this delicate balance often is addressed as problems occur, pointing to a “learning by failing”-approach.

Assessing Social Media Strategies – Comparing Twitter and Instagram Use During the 2015 Norwegian Elections

While the degree to which social media are actually contributing to electoral success can be called into question, online platforms such as Twitter are nevertheless seen as integral parts of contemporary election campaigns. Plenty of attention has been devoted to Twitter in particular, leading to what must be considered as a dearth of research looking into the uses of other social media services. The paper at hand seeks to remedy this apparent research gap by presenting a study comparing Twitter – with a more recent contender, the image-sharing service Instagram. The specific empirical setting for studying the uses of these two services is the 2015 Norwegian municipal and regional elections. Norway, often understood as one of the Nordic welfare states features a party-centered political system and advanced levels of Internet use – at the hands of citizens as well as government officials. As such, the Norwegian context appears as a suitable one in which to analyze recent developments regarding the platforms under scrutiny. While the two platforms under scrutiny certainly differ in many aspects, they nevertheless share a number of commonalities. For example, the use of hashtags, keywords employed by users to thematically ‘tag’ their posted content as relevant for a specific event, occurrence or topic, is common on both Twitter and Instagram. Hashtags dealing with the election at hand were utilized for data collection. Our focus was placed on the ‘short campaign’ – the final month of campaigning leading up to election day, which took place on September 14th, 2015. Data collection was initiated on August 14th and was terminated two days after Election Day in order to catch the electoral aftermath. Initial results indicate that while Twitter emerged as having a reactive relationship to specific events taking place in established media, such an association with established media was not found for Instagram. As such, Twitter use continues its clear association to political debates and the likes, while political Instagram use appears to go in another direction. As for what types of political actors that succeeded in gaining attention on each platform, differing tendencies were found for Twitter and Instagram respectively. While previous scholarship had suggested that Twitter use would be characterized by normalizing tendencies, with comparably larger actors dominating the discourse, the results contrarily show the platform to be characterized by activity undertaken by or related to comparably small political actors. Conversely, the suggestion from previous research that a comparably new service like Instagram would be characterized by equalizing tendencies – with a high presence of smaller political actors – proved to be erroneous. Much like for the relation of social media use in relation to established media discussed above, Instagram thus appears to be developing differently from Twitter.

Comparing (Inbetween) Campaigns –Swedish Political Parties on Facebook 2010–2014

So-called social media in particular are often discussed in terms of potentially invigorating modern democracies through novel means of outreach for political parties. Adopting conceptual notions of permanent campaigning, suggesting intensive efforts by such actors also outside of election seasons, the current paper presents an overarching study of Facebook use by Swedish political parties during and inbetween two elections – 2010 and 2014. Our specific interests are geared towards distinguishing between the activities undertaken by established and less established parties, where the latter group have often been pointed to as having especially valid reasons to partake online in this regard. The study also takes the types of feedback received into account, differentiating between so-called likes, shares and comments. The main findings indicate that while less established actors show tendencies towards a more permanent employment of Facebook, their established competitors are generally more successful in gaining leverage on the platform.

Moreover, together with most of my fellow editors for the Routledge Companion to Social Media and Politics, Routledge hosted a book launch with champagne and all. Proof (picture by Routledge Media and Culture) is available below. Also, note the supreme photo bombing skills of the guy coming in from the right-hand side. Does anyone know who this guy is?


All in all, ECREA was a productive conference, and I look forward to the 2018 Lugano meeting.

AoIR 2016



Just got back from Berlin, where the Alexander von Humboldt Institute for Internet and Society and the Hans Bredow Institute for Media Research hosted this years annual conference of the Association of Internet Researchers – AoIR 2016. This year saw me presenting a paper that must be considered a bit off the common track for yours truly. Specifically, I have collaborated with Hilde van den Bulck of Antwerpen University on a project detaling initial reactions to the death of David Bowie on Twitter. An interesting topic, if I may say so myself – especially for a casual Bowie fan such as myself.

A return to Journalism research – sort of

Recent publications - may 2016

I’m happy to report that recent months have seen the acceptance of a few research papers that I’ve been involved with. All of them are geared towards detailing various aspects of journalist use of the Internet and social media – a theme I’m glad to return to after a couple of years mainly focusing on online political communication. With the bulk of these publications, my goal has been to move beyond the focus on Twitter that has been rather common in a lot of recent work on online journalism. As such, the two solo-authored papers presented here deal with data gathered from Facebook, while the paper co-authored with Christensen offers a comparative perspective, employing mixed methods as well as data gathered from both mentioned services. Finally, the paper co-authored with Ihlebæk presents the results of a survey looking into the broader aspects of social media practices by Norwegian journalists. Below, you will find the abstracts for these papers, as well as links to online resources where you can find out more.

In it for the long run? Swedish newspapers and their audiences on Facebook 2010–2014
Accepted for publication in Journalism Practice
Pre-print version available at or ResearchGate

While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden’s four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.

“I Shared the News Today, Oh Boy” – News provision and interaction on Facebook
Accepted for publication in Journalism Studies
Pre-print version available at or ResearchGate.

Swedish newspapers have hosted Web pages since the mid-1990s, and are often pointed to as some of the most popular online locations in the Swedish-speaking online sphere. These organizations have also taken to social media, maintaining presences on platforms like Twitter and Facebook. The current study is focused on the latter of the two. It features a twofold aim, detailing the types of content provided by the four largest Swedish newspapers on their Facebook pages, and the types and levels of interaction this content is met with by their page visitors. For tabloid newspapers in particular, the types of news most provided (human interest-type stories) are not matched by the types of news most interacted with by the audience members. Possible reasons for and implications of this apparent imbalance are discussed.

From showroom to chat room – SVT on social media during the 2014 Swedish elections.
Accepted for publication in Convergence: The International Journal of Research into New Media Technologies
Co-Authored with Christian Christensen
Pre-print version available at or ResearchGate.

Whilst social media like Twitter and Facebook carry with them the potential for the practice of journalism, novelties like these are also associated with adaptation difficulties – perhaps especially when it comes to the interactive capabilities that services like these afford. This study employs a multi-method approach to study the different uses of Twitter and Facebook by one media company – the Swedish public service broadcaster (PSB) Sveriges Television – during the 2014 election year. Utilizing both quantitative and qualitative data, we find that Twitter was used more extensively and in a comparably more interactive fashion than Facebook. Hence we suggest Twitter, used more for interaction, functions as a ‘chat room’; whilst Facebook, used more for broadcasting messages, can be viewed as functioning like a ‘showroom’. As Twitter is often associated with societal elites in the Swedish context, it raises a question about the suitability for a PSB to engage to such a degree on this particular platform.

BEYOND “J-TWEETERS” – Assessing the social media use of Norwegian journalists across multiple platforms
Accepted for publication in Journalism Practice
Co-authored with Karoline Andrea Ihlebæk
Pre-print version available at or ResearchGate

Based on a survey (N=1 613) directed to members of The Norwegian Journalist Association (NJ), this paper presents an extensive overview of the ways in which comparably older and newer online platforms have been incorporated into the professional lives of Norwegian journalists. While plenty of research is available that explores the uses of Twitter by journalists, the results presented here suggest that Facebook is by far the most frequently used platform throughout the journalistic process – from collecting information, distributing content and engaging with readers. Statistical analyses provide further insights into which variables appear to influence certain modes of usage across the studied platforms. Based on the results, the argument is made that the advantages of using Facebook as a platform for journalistic practices are obvious due to its popularity among the general public, but that this utilization of one platform over others also could be problematic. As Facebook continues to gain leverage towards the newspapers they host, questions of journalistic practices need to come to the fore.